Marketing Director
đź“Ť Location: Franklin, TN | Full-Time Leadership Role
About the Role
We’re seeking a dynamic Marketing Director to lead both internal and external marketing initiatives for Acadia and its family of brands. This high-impact leadership position oversees digital and traditional media campaigns, website strategy, media relations, and team development. You’ll manage projects end-to-end while driving innovation and optimization across all marketing platforms to strengthen brand presence and consumer engagement.
What You’ll Do
- Lead and execute digital and traditional marketing campaigns, including budgeting, creation, and optimization.
- Oversee website improvements, content migration, SEO/SEM strategies, and analytics reporting.
- Manage large-scale budgets (six figures+) with precision and accountability.
- Develop and mentor a high-performing marketing team, fostering growth and collaboration.
- Partner with senior and executive leadership to align marketing strategies with organizational goals.
- Drive data-driven decision-making through analysis of Google Analytics, AdWords, and other platforms.
- Build external relationships for link development and brand visibility across blogs, news publications, and industry sites.
- Spearhead brainstorming sessions to create innovative campaigns and improve existing strategies.
Qualifications
- Bachelor’s degree in Marketing or related field
- 6+ years of experience in marketing leadership, strategy creation, and campaign management
- Expertise in SEO, SEM, Paid Search, Paid Social, and email marketing
- Strong organizational skills and ability to manage multiple projects under tight deadlines
- Google AdWords & Analytics certification required
- Proficiency in Microsoft Office and familiarity with WordPress
- Ability to adapt to changing priorities and work with sensitive, proprietary data
Preferred Skills
- Experience with bid management, ad copy testing, and programmatic platforms
- Familiarity with multivariate testing and ad servers
Why Join Us?
- Lead transformative marketing strategies for a growing organization
- Collaborate with senior leadership and make a measurable impact
- Enjoy a culture of innovation, growth, and excellence
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